Crowdmanufacturing is a factory direct platform, specialised only on high quality watchmaking. It's dedicated to watch enthusiasts, independent creators, independent watchmakers and independent brands. It's not a generalist pre-financing platform for projects.
In terms of process the main difference lies in it's collaborative and transparent nature. While Crowdfunding is essentially a B2C model, Crowdmanufacturing is a M2C (manufacturer to consumer) model which is ever shorter and therefore assures more value and faster delivery times (on average a Kickstarter project takes 9 to 12 months to be delivered while with Crowdmanufacturing one takes only 4 to 5 months).
Another important difference is the fact that your contractual partner is a leading Swiss watch manufacturer and not a start-up entity like is mainly the case with Crowdfunding. This ensures that all operations and manufacturing are of Swiss made quality and according to Swiss regulations.
Importantly, it also means that you receive all the contractual securities (warranty, certificate of origin, delivery security, personal service etc.) and recourses which only a factory direct relationship can give you.